PPC ManagementPPC Management & web Design

PPC Management - Certified Partner Individual, web design
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Waste Avoidance

The first factor of any new PPC Management account is to find way that money is being wasted. It is a common problem that there are search terms that trigger ads that are not 100% relevant or are too vague or general to produce decent results. Often campaigns are set up with broad or phrase matches that are triggered for a much larger range of search terms than many clients realise.

Web design advanced ppc
Quite often many new customers also may have a text ad set up so that it appears on Google's Display Network as well as Google's search engines. This can produce a large number of irrelevent clicks to your website. This is a default setting on Adwords and can create a huge number of impressions and a large number of clicks. In our experience we find that these visitors have a low conversion rate and do not contact you.

Below is an example of how a campaign can be optimised to produce a lower Cost per Click (CPC). We began management on this account on Dec 5th 2012 (black vertical line) - at that point the campaign have an average cost per click of £0.61 and 417 clicks with an overall cost of £254 for the week. After 6 weeks of management we had an average CPC of £0.39 with 473 clicks - an overall cost of £184 for that week. We had manage to increase clicks, reduce cost and decrease wasted clicks on the account.

 

 

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Services List

01

AccountAnalysis

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Advanced PPC takes pride in thorough analysis. Guess work can cost thousands.

02

WasteAvoidance

Removing irrelevant or vague search terms and careful targeting can reduce campaign costs by up to 50%.
03

NewStrategies

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Your account can be expanded to include Conversion Tracking, Display Adverting, Bing and Social Advertising.